What’s our story?

Jf rabbit’s is the brain bunny of Felix and James. In a world of sugary, fruity food and drink, they set out to invent something different, championing something we are all familiar with; the mighty veg. We know it’s healthy. We know it’s delicious, so someone should stand up for it. That someone is jf rabbit. He embodies all that we stand for; celebrating veg and inventing new ways of having healthy food and drink.