Our Story


A few years ago, James and Felix found out they both had the same Monday night routine - a massive plate of veg! There was just something about it they felt helped them start the week in a more upbeat mood. And as it turned out, this was more than just wishful thinking.
Everyone knows that greens are good for you, but studies have shown that veg also lifts our mood and increases our happiness levels. And so, the idea for J.F. Rabbit’s was born - to put a spring in people’s steps by bringing the uplifting power of veg to the world in as many wonderfully delicious ways as possible.

Our Story


A few years ago, James and Felix found out they both had the same Monday night routine - a massive plate of veg! There was just something about it they felt helped them start the week in a more upbeat mood. And as it turned out, this was more than just wishful thinking.
Everyone knows that greens are good for you, but studies have shown that veg also lifts our mood and increases our happiness levels. And so, the idea for J.F. Rabbit’s was born - to put a spring in people’s steps by bringing the uplifting power of veg to the world in as many wonderfully delicious ways as possible.

Our Drinks


We make delicious drinks infused with the power of veg. Simple. Nothing artificial. No added sugar and 100% of your daily Vitamin C and zinc.

Our Team


All of this from just those two? Not quite, but Verity and Felix (and James sometimes) are at the heart of JF Rabbit. It’s a pretty small family photo at the moment but we’re always on the look out for new people and collaborations. Check out our Work With Us page.

Our Drinks


We make delicious drinks infused with the power of veg. Simple. Nothing artificial. No added sugar and 100% of your daily Vitamin C and zinc.

Our Team


All of this from just those two? Not quite, but Verity and Felix (and James sometimes) are at the heart of JF Rabbit. It’s a pretty small family photo at the moment but we’re always on the look out for new people and collaborations. Check out our Work With Us page.